The Gift of Life is a nonprofit organization that promotes registering to be an organ donor in the state of Michigan.

We were tasked with creating a campaign that would increase the number of registered organ donors that identify as Hispanic.

This project was for my Capstone class at Michigan State University.

This project required extensive research on our client, target demographic, and cities in the state of Michigan.

Some Highlights:

Capstone = a culminating academic experience where students apply their skills to a real-world or project to demonstrate mastery of their field

The final presentation was around thirty minutes long, where we presented our plan and suggestions to the client. We received amazing feedback!